Here are 100 Important Facebook Ads Metrics along with their descriptions:
Click-Through Rate (CTR): The percentage of people who clicked on your ad after seeing it. It helps gauge the ad’s relevance and appeal to your audience.
Cost per Click (CPC): The average amount you pay for each click on your ad.
Cost per Thousand Impressions (CPM): The average cost for 1,000 ad impressions, irrespective of clicks.
Conversion Rate: The percentage of people who completed the desired action, such as signing up or making a purchase, after clicking on your ad.
Cost per Conversion (CPC): The average cost of acquiring one conversion, be it a sale, lead, or app install.
Return on Ad Spend (ROAS): The revenue generated for every dollar spent on ads, indicating the ad’s profitability.
Cost per Lead (CPL): The average cost of generating one lead from your ad campaign.
Frequency: The average number of times an ad is shown to the same user.
Reach: The total number of unique users who saw your ad.
Impressions: The total number of times your ad was displayed.
Engagement Rate: The percentage of people who engaged with your ad, such as liking, commenting, or sharing it.
Relevance Score: A score from 1 to 10 indicating how relevant your ad is to your target audience.
Link Clicks: The number of times users clicked on a link within your ad.
Post Engagement: The number of times users engaged with your post, including likes, comments, and shares.
Page Likes: The number of new page likes generated by the ad.
App Installs: The number of times users installed your mobile app through the ad.
App Engagement: The number of times users engaged with your mobile app after installing it from the ad.
Video Views: The number of times your video was viewed for at least three seconds.
Video Average Watch Time: The average amount of time users spent watching your video.
Cost per Video View (CPV): The average cost per video view.
Click-Through Rate on Website (CTR): The percentage of people who clicked on your website link in the ad.
Landing Page Views: The number of times users reached your landing page after clicking on the ad.
Cost per Landing Page View: The average cost of driving one user to your landing page.
Website Purchases: The number of purchases made on your website through the ad.
Website Conversion Rate: The percentage of users who completed a purchase on your website after clicking the ad.
Add to Cart: The number of times users added items to their cart through the ad.
Cost per Add to Cart: The average cost of getting a user to add an item to their cart.
Checkout Initiated: The number of times users initiated the checkout process through the ad.
Cost per Checkout Initiated: The average cost of getting a user to initiate the checkout process.
Lead Form Submissions: The number of users who submitted a lead form through the ad.
Cost per Lead Form Submission: The average cost of acquiring one lead form submission.
Messages: The number of messages sent to your business through the ad.
Cost per Message: The average cost of receiving one message.
Ad Frequency: The average number of times a user saw your ad.
Social Shares: The number of times users shared your ad on social media.
Average Engagement Time: The average time users spent engaging with your ad.
Click-Through Rate on Call-to-Action (CTA): The percentage of people who clicked on the call-to-action button in the ad.
Post Clicks: The number of clicks on your ad, including link clicks and other interactions.
Post Reactions: The number of reactions (likes, hearts, etc.) received on your ad.
Post Comments: The number of comments left on your ad.
Post Shares: The number of times your ad was shared by users.
Bounce Rate: The percentage of users who left your website after viewing only one page.
Page Engagement Rate: The percentage of people who engaged with your Facebook page after seeing your ad.
Lifetime Value (LTV): The value of a customer’s relationship with your business over their lifetime.
Customer Acquisition Cost (CAC): The average cost of acquiring one new customer through Facebook ads.
Return on Investment (ROI): The profit generated compared to the cost of running the ad campaign.
Click-to-Conversion Rate: The percentage of people who clicked on the ad and completed the desired action.
Audience Growth Rate: The rate at which your audience size is growing on Facebook.
Mobile App Uninstalls: The number of users who uninstalled your mobile app after installing it through the ad.
Ad Placement: The location where your ad is displayed on Facebook (e.g., newsfeed, right column, or Stories).
Click-to-Download Rate: The percentage of users who clicked on the ad and proceeded to download your mobile app.
App Event Actions: The number of specific in-app actions completed by users after installing your mobile app through the ad.
Cost per App Event Action: The average cost of getting a user to complete a specific action within your mobile app.
App Event Value: The revenue generated from specific in-app actions completed by users.
Cost per App Event Value: The average cost of generating revenue from specific in-app actions.
App Event Return on Ad Spend (ROAS): The revenue generated from specific in-app actions compared to the cost of acquiring users for those actions.
Website View Content: The number of times users viewed content on your website through the ad.
Cost per Website View Content: The average cost of driving one user to view content on your website.
Website Search: The number of times users performed a search on your website through the ad.
Cost per Website Search: The average cost of getting a user to search on your website.
Website Add to Wishlist: The number of times users added products to their wishlist on your website through the ad.
Cost per Website Add to Wishlist: The average cost of getting a user to add a product to their wishlist.
Website Wishlist Purchases: The number of purchases made from users’ wishlists on your website through the ad.
Cost per Website Wishlist Purchase: The average cost of generating a purchase from a user’s wishlist.
Cross-Device Conversions: The number of conversions that occurred on multiple devices (e.g., mobile to desktop) after clicking on the ad.
View-Through Conversions: The number of conversions that occurred without a click, but after users viewed your ad.
Website Page Scroll Depth: The percentage of the webpage scrolled by users who clicked on the ad.
Cost per Website Page Scroll Depth: The average cost of getting a user to scroll a certain depth on your website.
Website Add to Cart Rate: The percentage of users who added items to their cart after clicking on the ad.
Website Checkout Rate: The percentage of users who initiated the checkout process after clicking on the ad.
Post Saves: The number of times users saved your ad post on Facebook.
Cost per Post Save: The average cost of getting a user to save your ad post.
Cost per Impressions (CPM): The average cost for 1,000 ad impressions, calculated differently from CPM in auction-based campaigns.
Landing Page Conversion Rate: The percentage of users who completed the desired action on your landing page after clicking on the ad.
Unique CTR: The click-through rate calculated based on unique clicks rather than total clicks.
Website Clicks: The number of times users clicked on links directing them to your website.
Mobile App Clicks: The number of times users clicked on links directing them to download your mobile app.
Offline Conversions: The number of conversions that happened offline, such as in-store purchases, after users interacted with your ad.
Ad Recall Lift: The increase in ad recall among people who saw your ad compared to a control group that didn’t.
Video ThruPlays: The number of times your video was played to completion or for at least 15 seconds, whichever comes first.
Average Video Play Time: The average duration users watched your video.
Video Average Percentage Watched: The average percentage of the video that users watched.
Video Sound-on vs. Sound-off: The percentage of users who watched your video with the sound on or off.
Video Click-Through Rate: The percentage of people who clicked on the link within your video ad.
Video 10-second Views: The number of times users watched your video for at least 10 seconds.
Ad Engagement Time: The total time users spent engaging with your ad, including time spent without clicking.
Ad Placement Conversion Rate: The conversion rate based on the location of your ad on Facebook (e.g., News Feed, Instagram Feed, etc.).
Lifetime Frequency: The average number of times a user has seen your ad over the entire ad campaign.
Lifetime Impressions: The total number of times your ad was displayed to users over the entire ad campaign.
Lifetime Clicks: The total number of clicks your ad received over the entire ad campaign.
Lifetime Post Engagement: The total number of post engagements your ad received over the entire ad campaign.
Social Conversion Rate: The percentage of conversions that occurred on social media platforms (e.g., Facebook) compared to other sources.
Social Media Revenue: The total revenue generated from conversions that occurred on social media platforms.
Landing Page Bounce Rate: The percentage of users who left your landing page without interacting with it.
Landing Page Conversion Value: The revenue generated from conversions on your landing page.
Cost per Landing Page Conversion Value: The average cost of generating revenue from landing page conversions.
Landing Page View-through Rate: The percentage of users who viewed your landing page without clicking on the ad but converted later.
Cost per Landing Page View-through: The average cost of getting a user to view your landing page without clicking on the ad but converting later.
Click-to-App Install Rate: The percentage of users who clicked on the ad and proceeded to install your mobile app.
Click-to-Purchase Rate: The percentage of users who clicked on the ad and completed a purchase.
